Strong patient demand, stable paid search performance, and a repeatable Invisalign message across Meta.
Maddington maintained healthy patient demand, paid reach, and enquiry activity across February to May. New patient numbers reached 205 year to date by the end of May, ahead of the same January to May stretch in 2025.
The strongest signals in this period point to what is working, where conversion can improve, and where the clinic can keep building momentum.
Four graphic previews are featured here, followed by the remaining graphic links.
New patient performance has strengthened over time, with 2026 continuing to track at a high level through May.
Lead flow remained active throughout the period, with March standing out as the strongest month for total enquiry creation.
Call demand remained strong through the period, with clear opportunities to protect more of that volume through faster follow-up and fewer missed calls.
Meta maintained broad reach across the period, with Invisalign continuing to stand out as the clearest conversion theme.
Google Ads remained stable across February to May, giving the clinic a reliable source of high-intent search traffic.
| Metric | February | March | April | May |
|---|---|---|---|---|
| Clicks | 196 | 222 | 203 | 199 |
| Spend | AU$2.74K | AU$3.02K | AU$3.03K | AU$3.12K |
| CPC | AU$14 | AU$13.62 | AU$14.93 | AU$15.70 |
| CTR | 15.45% | 16.43% | 13.77% | 15.09% |
Website traffic remained anchored by organic, direct, and paid sources, giving the clinic a balanced acquisition mix.
Google Business Profile continued to support local visibility, discovery, and direct action from search and maps.
Fresh video content can strengthen both campaign performance and the clinic's ongoing content pipeline.
Each next step is tied directly to the clinic's performance across February to May.
Urgent and pain-driven enquiries appeared repeatedly throughout the period, so the next lift is reducing leakage between first contact and booked visit.
The same Meta Invisalign message kept leading conversions, so we should protect that insight and test adjacent variants around timing, confidence, and treatment outcomes.
A fresh video shoot will give the account stronger treatment-led content to support both awareness and conversion across Meta and social.
Website and GBP visibility remain valuable, and cleaner attribution will help the team measure the true channel mix with more confidence.